do you need
automated emails
To engage with your target audience?
You’ve managed to build up your database, and online store, or have gone to an event and gathered emails, but now what? Automated Emails are your next big step. They happen without you needing to lift a finger once they are set up, encouraging engagement and retention from those who receive it.
Think about when you purchase something online; chances are you receive a purchase confirmation email, shipping notification email, and possibly a review request email. Then there are some great businesses that will take it a step further, and check in regularly with those who have purchased. Cake stores may send an automated email 10 months after delivering a birthday cake to see if you need to order a cake again. Beauty parlours may send emails 2 weeks before you should make your next booking to ensure you look fresh.
What is an automated email anyway?
An automated email is set up based on your customer's journey. They are emails that you set up once, and they can be rinsed and repeated for years to come (with the odd update!). They can be as many emails as you think your customers would benefit from without leaving your email database altogether.