services
It's time to market in a way that works for your company and your audience. The world of marketing, combined with the digital landscape that we live in, allows you to share your mission and business in a light like never before.
marketing Strategy
To put a plan into action, first, you need a plan. No brainer, right?
Chandelier Media's marketing strategies focus on where you're going for the year(s) and help you decide where to start.
We have three levels available depending on how 'high-level' you need your strategy to be.
SATELLITE
This high-level strategy will help us to set your marketing objectives. We can outline KPIs and look at steps to help achieve your business goals. The Satellite Strategy is ideal if you know how to market but are unclear of your goals.
plane
This mid-level strategy looks more in-depth at the marketing opportunities for your business. Think of defined objectives, a brief summary of projects, and a marketing direction you feel comfortable moving forward with.
HELICOPTER
You've heard of helicopter parenting; this is the helicopter strategy that takes a deep dive into your objectives, projects, platforms, and more. This strategy is ideal if you want a more defined direction to implement your marketing goals.
Email marketing & automation
Email marketing is one of the top ways to reach your target market. By curating emails that work for you and your audience, you can share updates, new products, team members, events you have coming up, and more.
According to Forbes, every dollar invested in email marketing earns an average of $36. With email marketing your business can reach new and old customers with a carefully crafted email that hits your audience.
Email options
- Weekly, monthly, or seasonally newsletters.
- Automated customer journeys
- Product or event launches
- Review/testimonial requests
- Case studies
social media management
set up
The first big step of setting up your social profiles can be in the 'too hard' basket. Or it can become like a garden you wanted to thrive in but named it and left at that. We can set up your profiles so that all information is up-to-date.
strategy
Freely posting to social media isn't a tactic you should be doing all the time. By having a tactical strategy in place, you can reach your audience more frequently and connect with them, in a more personal way.
engagement
You've set up your profiles, you've posted, now what? You need to engage with your audience by liking, commenting, and responding to messages. Engaging with the audience who respond to your content will help elevate what you post and share.
reporting
All the posting and engaging in the world mean nothing if you aren't reflecting on how your past content is performing. By looking back at monthly, quarterly, and yearly reporting, you will have a bigger picture of what content performs well and what doesn't.
content
Captions, carousels, images, stories, and reels. There are plenty of options for what you can post and how you can post it. The content you share is the ultimate opportunity for you to share your mission, values, and products to those who mean the most to your business.
Content creation
The bets are you didn't start your company to think of the right words to put on your website or a social post. You started your company because you have a solution to a problem. So, take a step back and let us take the reigns with your content.
You know your business and customers like nobody else, but having to tell everyone in not so many words may not be the strength you focus on.
wHAT TYPE OF CONTENT DO I NEED
- Blog Posts
- Articles for Print
- Social Media Captions
- Landing Pages
- Website Content
- Event Collateral