It’s 2025, and the choice to not be online is a bold one - some digital marketers may call it a self destructing choice. Consumers are spending more time online now than they ever have, and they are interacting with brands more than has been possible.
But why? Why is it so critical for businesses - big and small - to have a digital presence in 2025? Let’s break it down.
Online is the New Main Street
When was the last time you went to the city centre? Of Auckland, or Tauranga, or anywhere else really? Whats a common comment that you make? It’s dead. The shops are empty, and you don’t feel like there is any point in going back any time soon - even if there is that one good book store or restaurant. Why would you when you can order the book online or get the food delivered?
Which is in part, why the days of foot traffic driving sales are over. Nowadays, it’s your website, social media, email marketing and online presence as a whole that is your store/sales team and customer service.
If people can’t find you online, they’re going to assume you don’t operate any more. The exact same way you visit a store that’s now empty, the business is no longer there.
As Consumers, we’ve changed how we act.
In 2025, buyers don’t just research brands online—they expect seamless digital experiences. From mobile-first websites to engaging social content, businesses need to meet customers where they are and provide value at every touchpoint.
In the same breath, while the above truly applies for B2C, B2B businesses are needed to also step up their game with consumer behaviour. You need to be able to show your customers that your the best for the job - not someone else who is cheap, cheerful, and already doing everything online that you aren’t.
Receipts Matter.
No, we aren’t talking about the physical paper receipt. We’re talking reviews, testimonials, and social media interactions with those who connect with your content and purchase from you. Show people you are as good as you know you are. You can do this with a strong online presence; build the credibility, build the trust, build the rapport and make it easier for those browsing to buy from you.
The online world is changing all the time, and considering the World Wide Web was created less than 40 years ago, there is no knowing where we will end up in another 40 years! Although I am really hoping for 3D Hologram business cards that show your website!
One thing that will stay the same? Being present online can change the way your business operates, reaches and shares it’s products and missions. Investing in your online strategy today ensures you stay relevant and competitive tomorrow.
Book a discovery call and we can start planning how your business can show up online.